Every figure on this site has a source and a limit. These pages set both out, so a number here can be argued with.
Published rate guides said $200 to $800 for an account my size. The offer was a fifth of that, and it turned out to be correctly priced for where my audience lives.
13 Aug 2026
A fake account with my logo and an underscore in the handle messaged my customers for advance payments. The profile photo is what gave it away.
10 Aug 2026
One rate divides by followers, the other by reach, and reach is a fraction of a follower count in 2026. The gap nearly made me cut my price by half.
6 Aug 2026
Above ten thousand followers Instagram truncates the public number and never rounds up, which can hide six weeks of growth from everyone including you.
1 Aug 2026
Losing a tenth of an audience overnight looked like a disaster and turned out to be a correction. What the engagement rate did next, and the four readings worth taking in the first week.
26 Jul 2026